Then we find smaller free submission directories, inbound links, and reciprocal link partners for your site. Many algorithms that Search engine spiders/robots use is link popularity. But not all links have equal weight, nor all partners honest. We will try to find you inbound links from sites found on the first 3pages/30 sites on your keywords. These rank higher in the robot algorithms Next we will find link partners who will link to your site if you do the same for them. But we will be careful because some sites will give us links pages that can not be accessed from their home page. Granted your link does not have to be on their home page, but it must be accessible to it. For some people will make directories that have no weight just to increase their own ranking. We will find link partners with the highest rankings found with your keywords, but not too many since in doing so you will be helping your competition. Most of our reciprocal linking will come from sub categories in your industry or service. Say if you are a barber, we will have partner sites that sell shampoo, combs, and scissors. Search engines prefer relevant links. Too many irrelevant links will seem to be spamming to them and will loose points. Each link inquiry must be hand written by us with something warm and personal to say about their site, so be patient this takes time. Linking is good, but with high competition for your keywords, this becomes daunting. With the use of certain online tools (a list will be provided below..) Such as a link analyzer, you might find that the guy who is on page 3/#30 listed on Google for your keyword has a thousand inbound links to him already. Then the guy who is listed as number one might then have five thousand links. Since most of these links will not be automatic ( some are within a few hours or a day once you have showed them that your link on your site to them is active) but most are a wait and see process depending on how often prospects check their email, like your site, and how the kids are acting that day. So this leaves us with some choices:
So far our SEO has consisted of:
I almost forgot, an extreme bonus you should take advantage of is from Extremetracking.com this is a free service that is made public or private for a fee. This tool tracks your visitors. It tracks where they connected to you from, what country (with reverse Dns link below you can even guess at which town and state they are from), monitor size, browser, operating system, what other pages they viewed of yours, and if they return. The service is served on line with a web page for 8 sections. You can list your whole site by hand, which takes time, or pay them a monthly fee and they will list your whole site and make it private. This information helps you realize which keywords are working, technical issues, market analyzation, and which link partners are working. But best of all it will show you which search engines and keyword phrases are bringing in clients to you site. This is a bonus tool.
Next we will talk more about blogs, RSS, newsletters, free submissions, and Google answers in our SEO pursuits. Blogs are web pages for those people who do not want to pay for web servers and use free blog creation tools. Normal web sites that are hosted by servers can be used as well. A blog is an intellectual home page about you, your interest, news sources that you trust, self publishing, and has a new class of search engines that are developing that hunt for blogs and RSS feeds. A Blog has commentary sections to discuss your content, are sought out and shared amongst friends like trading cards, and are also indexed by normal search engines as well. Unlike blogs, RSS feeds from your site will be blurbs to entice clients to come to your site and remained updated by you by putting your feed on their web sites or just placing it in their reader for their own benefit. On their page or reader your submission will look like the news articles that appear on Yahoo.com, msn.com, and netscape home pages. Click here for an example. Now newsletters are articles that you write on a monthly or weekly basis that are sent to people who have requested to receive them from your home page that are sent by email. Good content that is informative and entertaining will build an affinity toward you and prove your place in your industry or service. They also say once a week, "look at me!". Free submissions? Write articles about your service or industry to create awareness. Free because more online and traditional publishers will print you. Editorial/Opines in newspapers that get repeated online, emagazines, and other peoples newsletters. These options come with ready made audiences that only will enhance your own personal newsletter from your site. But for each free submission or paid for, you must remember to include your name, company name, and most important; your link! All of these will be indexed by search engines and will create new links to your site increasing your page ranking and visibility. Another way to get another free link to be cataloged by search engines is, Google answers. In Google's sub menus there is a place that people place questions they need researched and the price they are willing to pay for them to be answered. Besides the capital made from answering the question, Google indexes all the responses to the questions. Another link to increase your SEO standings.
Then comes traffic servers in your SEO plan. Much like those pesky commercials, billboards, and radio spots; traffic servers do the same on the web. For two dollars get a thousand real visitors to your site. For fifteen get ten thousand. Just like it takes a thousand brochures to get one customer, or a million viewers to make a product a household name; yes people directed to your site will just click out of your site and go where they want, but some will stay. Just like commercials on TV, they motivate a few to purchase something. But a few of a million is better than a few out of ten. But the best keep secret of traffic servers is, somehow Google keeps track of all the outbound clicks to other sites. You might not have a thousand links at first, but you could have a couple thousand (Granted you will have to go up a tier in payment) visitors a day that Google sees and increases your page ranking with.
So far most of the SEO tactics I listed above can be had at the cost of my service only and I have seen it bring web pages to 8 out of 12 million sites on the first page. Like any SEO, to see results can take months to a half a year to see results without a major company like Warner brothers linking to one of their movie sites (Warner can bring a million links to any of their movie sites). Now we will get into third party companies which include services like:
Yahoo, Overture, and Lycos require fees over a hundred dollars a year to be included in their directories and to receive high page rankings (by the way some use page ranking or PR as a way to weigh the importance of their site. PR comes from the link popularity a site has, this was once important and can be used to be sold as a commodity to reciprocal link partners. 1 is the top and 5 is the bottom, but I had a page listed at 0 or not listed at all but still be 8 out of 12 million and be seen on Googles first page for the keyword life coach. But I am using the word as referring being on the first page of searches for your keyword). Google is going the way of what they call a true search directory powered by content and not money. They have a separate advertising area I will talk about later not included in their natural search. Yahoo might say they are intuitive indexed on content, but I HAVE NOT SEEN HIGH LISTINGS FORM ANYONE WHO DID NOT PAY FOR THEIR SERVICES. Overture will not even index your site at all until you pay, or accidentally find you by someone who is indexed already who linked to you. MSN.com, Netscape, and Aol.com use Google to enhance their listings; so you do not have to pay for them. Also they will at least index your site already with your dmoz submission. Also there are submission services that will list your site automatically for you will all the major search engines and hundreds of smaller no name ones. Also there are some services that will submit your site for free to hundreds of the no name ones that at least provide links to your site.
Pay per click. Search engines offer a deal that you get to choose the price per click from their search engine to your site. It is an auction where each visitor to your site from that search engine will cost you anywhere from 5 cents a click to 5 dollars. It is run like an auction with the highest bidder get listed first on their search engine. Some sites like Google will put these submission on top and on the side of the regular results in a larger font, leaving the natural search open to content only and democratic. Other engines require it for natural results as well. But even starting a campaign with a low pay per click fee to run for a short time does help. Search engine algorithms are a strange beast. Pay per click programs no matter how little or how short brings you into a higher tier on the algorithmns the spider enjoys resulting in higher page rankings.
On top of pay per click, there is add programs like adwords and adsense at Google. Add words you pay to have your site and description listed on other peoples pages with relevant content that link to your home page. Now adsense program is how Google finds and pays people to host your commercial. You can also choose to host other peoples commercial on your site and make a few bucks as well. But once again these programs raise the tier on your algorithmns with the spider dance.
Then you got those banners everyone ignores. There are services you can pay for that find hosts for you or you can cold call people on your own and offer them a fee. But either way it increase your inbound links.
In a wrap SEO is tricky and complicated and has a certain magic that Merlin would find himself right at home with, but it can be done by yourself. But it takes time, time that I have. We can work out a budget and depth to your SEO depending on your needs and budget. I am good on the cheap, for that is how I learned. But great on high rolling plan. But If you want to try a go at it here are some important links and tools:
Based in Salem Ma and Ocean County New Jersey. Serving Ma and NJ as well as the world.
at Norge forge is key. For what good is any site if it can not be found.
Through various techniques from proper keyword choices and intensity to
the latest craze of Blogging and RSS feeds. But it all start first with
good content and well crafted code. Then regular updates of that content.
RSS feeds of news stories or newsletter on your Industry or service is a
great way of keep content always changing. Make great SEO It also gives
your clients a reason to check your site out once more. What can your site
do to make clients create your page as their Home page? We have some ideas
we can share. Nobody can promise you number one rankings (Which is like
hearing I love you on the first date..) But we will definitely take you
places.
For those who have the time or the inclination on how this works read on. For those who rather not understand the magic in the box and remain in awe of our results, click here.
So what are the steps we will take? After the page is finished, proofread, and checked for dead links; we will look for the best server to upload your site to that meats your needs and gives the best price. Once the page is working correctly and uploaded, we submit your page to Dmoz directory funded by Netscape which is then copied by thousands of other directories. Try changing your page title to something that starts with the letter A since these directories get quite large. The Dmoz is copied from everyone from Google to Pappagreek.com.
Contact
Norgeforge
1481 Newark, Whiting, NJ 08759
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